Your Funnel Framework

Clarifying Your Customer Journey

Your site will be structured to guide visitors through four key stages of engagement:

Stage	Purpose	Example Elements
Awareness	Capture interest	Landing pages, headlines, lead magnets
Engagement	Build trust and educate	About, case studies, service breakdown
Conversion	Motivate action	Contact forms, booking links, pricing
Advocacy	Encourage loyalty and referrals	Testimonials, follow-up emails